Most brands have tried influencer marketing once, could not attribute it, and quietly stopped. The two fixes are unglamorous: vet the audience before signing, and tag every creator before anything publishes.
Goal-to-creator brief, discovery and audience-fit vetting, outreach and contracts, creative briefs, then tracking and scaling.
Engagement-rate, influencer-rate and earned-media-value calculators, plus a fake-follower check — no email required.
Instagram, TikTok, YouTube and LinkedIn, each with its own sub-service because the formats and rights differ.
A third-party audience report on every shortlisted creator, ahead of any contract.
This service finds, vets and partners with creators whose audiences match your buyers, then negotiates, briefs and contracts them so every collaboration is on-brand and measurable. It starts by translating a business goal into a creator brief — the exact audience, platforms, content formats and the KPI that will decide whether it worked — and ends with tracked links and codes per creator so the answer is a number rather than a feeling.
Vetting is where the money is saved. Every shortlisted creator gets a third-party audience report before a contract is signed, covering audience demographics and geography overlap with your buyers, engagement quality, brand-safety history and past sponsored performance. Fake followers show as engagement far outside the norm for the creator's size, comment quality that reads generated, and follower geography that does not match the content language.
Contracts cover rate, usage rights, exclusivity and timelines with disclosure requirements written in, and whitelisting or partnership ad rights negotiated up front rather than requested after a post performs. The roster is tiered deliberately: macro creators to anchor reach, a larger micro and nano pool to drive efficient, trackable conversions.
From a business goal to a roster you can re-book with confidence.
The business goal translated into the exact audience, platforms, content formats and KPIs. Without it, discovery becomes follower-count shopping and the campaign is unattributable from the start.
A shortlist where each creator carries the reason they fit: audience demographics, geographic overlap with your buyers, engagement quality, brand-safety history and past sponsored performance — verified independently rather than taken from a media kit.
Rates, usage rights, exclusivity and timelines locked into contracts with disclosure requirements built in — so the rights you will want for paid amplification exist before the post that earns them.
Hooks, talking points, must-says, do-nots and a CTA, with a review-and-revision loop. Enough structure to stay on-brand, enough freedom that the post still sounds like the creator.
Rights to run the creator's content as an ad from their own handle, negotiated up front — which is what lets a winning organic post become paid reach instead of a one-day spike.
Tracking links, promo codes and UTMs per creator, a tiered roster of macro for reach and micro and nano for efficient conversion, and Afflio available for one-link sharing, real-time attribution and automated payouts.
Gigde's own five stages.
What the campaign is for, who it must reach, on which platforms, in what formats, judged on what number. This is the document everything downstream is checked against.
Shortlist, then verify: audience overlap, engagement authenticity, brand safety and past sponsored performance, with a third-party report on each before anyone is contracted.
Rates, usage rights, exclusivity and timelines agreed and written down, with disclosure obligations included rather than assumed.
Per-creator briefs and a review loop that protects claims and disclosures without flattening the creator's voice — the thing that makes sponsored content underperform.
Per-creator links and codes from the first post, whitelisting on what performs, and re-booking decisions made on measured results rather than on who was pleasant to work with.
Consumer and B2B brands already active where creators are, and usually on their second attempt.
DTC and consumer brands running creator activity that produced content but no attributable result. The fix is tracking before launch and vetting before signing.
Teams treating creators as a performance channel rather than a brand one, where micro and nano creators with tracked codes carry the conversion load and macro creators carry the reach.
Brands where the creator post has to lead to a purchase this month, and where affiliate mechanics and automated payouts matter as much as the creative.
Executive and employee advocacy and creator partnerships on LinkedIn, where the format, the disclosure norms and the audience expectations are all different from consumer platforms.
What we will not claim, and what belongs elsewhere.
Engagement far outside the norm for the creator's size in either direction, comments that read as generated, follower geography that does not match the content language, and spikes in follower growth with no corresponding content. A third-party audience report checks all of it before a contract.
For most performance-driven campaigns, a tiered roster: macro creators to anchor reach and credibility, and a larger pool of micro and nano creators to drive efficient, trackable conversions. Choosing one tier only is usually a budgeting decision rather than a strategic one.
Yes — outreach, negotiation, creative briefs, contracts and disclosure requirements are all in scope, with usage rights and exclusivity settled before anything is filmed.
Usually one of two things. Attribution was never instrumented, so the results existed but could not be seen; or the creators were chosen on follower count rather than audience overlap, so the reach was real and the audience was wrong.
It is permission to run the creator's content as an ad from their own handle. Negotiated up front it costs little; requested after a post performs, it costs whatever the creator now knows it is worth.
Whatever the contract says — which is why usage rights and their duration are negotiated at the start. A rights-cleared library you can reuse in paid media is often worth more than the original post.
Talk to the group and a senior lead scopes it in writing, or go straight to the service's own site and look at it yourself. Neither route commits you to the other.
Name the number you need to hit. A senior lead replies within one business day and a costed plan follows within three working days.
Gigde's influencer page and its four free calculators — engagement rate, creator rates, earned media value and a fake-follower check.
Everything the group sells around Influencer marketing — the company that delivers it, the nearest siblings, and the full list.