A campaign with thirty creators is an operations problem, not a creative one. It runs on one tracker with every deliverable, deadline and approval state on it — and on attribution that exists before the first post publishes, not after.
Teaser, hero and sustain — sequenced from a master tracker rather than published all at once.
One round of edits per creator, agreed up front, which is what keeps approvals from becoming the campaign.
Codes, UTMs and per-asset tagging exist before anything publishes, not retrofitted afterwards.
The rights-cleared asset library is a named deliverable, not a favour asked after the campaign.
Campaign management takes a launch goal, budget and audience and turns them into a blueprint: channel mix, post volume, wave sequencing and the roster to deliver it. Creators are cast against that blueprint — vetted for audience overlap, engagement quality and brand fit — with backup creators cast as standard, because timelines are gated by people with their own schedules.
Contracts cover deliverable schedules, exclusivity windows and, critically, paid usage rights, so amplification is possible the moment something performs. Every draft post, Reel and asset goes through a structured approval loop for claims, disclosures and brand fit, with one consolidated round of edits per creator — a specific operational commitment that keeps a thirty-creator campaign from turning into a hundred email threads.
The launch calendar is staged into three waves — teaser, hero, sustain — so the campaign builds rather than firing everything on day one, and the top organic performers are amplified as paid from the creators' own handles. Attribution is instrumented before the first post: unique codes, dedicated UTMs and per-asset tagging. At close you get a cost-per-result readout per creator and per asset, and a rights-cleared content library you keep.
The operations layer that makes a multi-creator launch survivable.
From launch goal, budget and audience: channel mix, post volume, wave structure and the roster shape needed to deliver it. Casting happens against the blueprint rather than the blueprint being written around whoever replied.
Deliverable schedules, exclusivity windows and paid usage rights agreed before production, so amplifying a winner is a decision rather than a renegotiation.
Every draft post, Reel and asset reviewed for claims, disclosures and brand fit, with one consolidated round of edits per creator. Feedback arriving in three separate messages is what makes creators late.
Every creator's deliverable, deadline, approval state and live date in one place, with a sequenced go-live calendar. This is the actual product of the service.
The top organic performers promoted from the creators' own handles, using the rights negotiated at contract — the highest-return spend in most creator campaigns.
Cost per result per creator and per asset, which hooks and formats earned their budget, what to re-book and what to retire — in plain language rather than a screenshot deck.
Five stages, with the instrumentation deliberately ahead of the launch.
The blueprint, then the roster cast against it — including backups, because a creator dropping out three days before a wave is a normal event rather than an exception.
Per-creator briefs that lock message and must-says while leaving room for the creator's voice, and contracts covering schedule, exclusivity and paid usage rights.
Claims, disclosures and brand fit checked on every asset, in one consolidated feedback round per creator, against the brief rather than against taste.
Teaser, hero and sustain waves published from the master tracker, with paid amplification switched on behind whatever performs in the first wave.
Per-creator and per-asset results, a cost-per-result readout, and a shortlist of who and what to re-book — with the rights-cleared library handed over.
Anyone running more creators than a spreadsheet can carry.
A product or campaign launch with more than a handful of creators, where the sequencing and the approvals are the risk rather than the creative.
Teams who have the creator relationships but not the operational capacity to run twenty of them to a date without something slipping.
Platforms seeding supply or demand through creators, where wave sequencing across geographies is part of the mechanic rather than a scheduling convenience.
Leaders who have to report a cost per result to a board rather than a reach figure and a montage.
Four honest limits.
On one master tracker carrying every creator's deliverable, deadline, approval state and live date, with one consolidated round of edits per creator and backups cast as standard. The tracker is the product; the rest is discipline.
In three waves — teaser, hero and sustain — so the campaign builds rather than peaking on day one, and so the first wave's results inform which assets get amplified in the second.
By tagging every creator and every asset with its own code and UTM before anything publishes. Retrofitting attribution after launch is the single most common reason a campaign cannot be evaluated.
Not as a guarantee. Creator response times, revision rounds and platform review are outside anyone's control, so a date is a plan with backups cast against it rather than a promise.
Yes. A rights-cleared content library is a named deliverable, negotiated in the contracts at the start, which is what lets the assets keep working in paid media after the campaign closes.
They are not re-booked, and the readout says why — which format, which hook, which audience. The re-booking decision is the compounding part of running creator campaigns properly.
Talk to the group and a senior lead scopes it in writing, or go straight to the service's own site and look at it yourself. Neither route commits you to the other.
Name the number you need to hit. A senior lead replies within one business day and a costed plan follows within three working days.
Gigde's campaign management page — the blueprint, the tracker, the wave structure and the close-out readout in detail.
Everything the group sells around Campaign management — the company that delivers it, the nearest siblings, and the full list.