Outbound and inbound run as one engine rather than two teams: the same ICP, the same offer, the same CRM. The outbound half is run by Autocloz — the group's own AI SDR — across email, LinkedIn, SMS, calls and WhatsApp.
Email, LinkedIn, SMS, phone and WhatsApp, sequenced from one engine rather than four tools.
Autocloz, the group's AI-native CRM and SDR, is included free in every engagement rather than billed as software.
Account status, quiet hours, do-not-contact, minimum gap, hourly cap and daily cap — with no override flag.
HubSpot 2025 benchmarks by channel — the range a programme should be judged against, not a promise.
The ICP is defined from closed-won deals rather than from an aspiration: industry, size, role and the trigger that made those companies buy. From there, an offer sharpened to one reason a prospect would take a call, and accurate, deduplicated target lists built from first-party research and enrichment rather than bought wholesale.
Outbound runs across five channels from one sequence engine — email, LinkedIn, SMS, phone and WhatsApp — configured in Autocloz, which is included free in every engagement. Deliverability is treated as a discipline: domain warming, volume discipline, verified business addresses only, a real sender identity and postal address, and a working one-click unsubscribe. Stop rules end a sequence immediately on any reply, meeting booked or opt-out, and one opt-out closes every channel for that contact.
The inbound half is the same engine pointed the other way: lead magnets, landing pages and conversion paths, with lead scoring on fit and intent and routing into the CRM with full context so a salesperson opens a record rather than a name. Reporting is on qualified meetings, not on emails sent. For calibration, HubSpot's 2025 benchmarks put B2B cost per lead between $25 and $250 depending on channel.
What the engine consists of, including the parts that keep it from getting your domain blocked.
Industry, company size, role and the trigger event, derived from who actually bought rather than from who you would like to sell to. Everything downstream is only as good as this.
Accurate, deduplicated target lists from first-party research and enrichment, with verified business addresses only. A bought list is the fastest route to a burned domain.
Email, LinkedIn, SMS, calls and WhatsApp in one sequence with branch-on-intent logic, configured in Autocloz — which researches the lead, drafts the message, sends it and logs the result without fields typed by hand.
Domain warming before first send, volume discipline, sender rotation weighted by mailbox health, a real sender identity and postal address, and a working one-click unsubscribe.
Any reply, meeting booked or opt-out ends the sequence immediately, and one opt-out closes every other channel for that contact through a wildcard do-not-contact entry checked before each send.
Lead magnets, landing pages and conversion paths feeding the same CRM, with scoring on fit and intent and routing that hands a salesperson a record with context rather than a bare name.
Five stages, and the first two are where the outcome is largely decided.
Closed-won analysis to define who to target and why now, then an offer sharpened to a single reason to take a call. A generic offer to a precise list still fails.
First-party research and enrichment, deduplicated and verified, with business addresses only. Accuracy here is what protects the domain reputation everything else depends on.
Sequences written per segment and run by the AI SDR across five channels, with the compliance gate clearing every touch and warmed domains behind the sending.
Lead magnets and conversion paths built alongside, so demand created by the outbound motion and by search lands in the same place with the same scoring.
Scoring on fit and intent, routing with context into the CRM, and reporting on qualified meetings rather than on activity volume.
Teams for whom the constraint is meetings rather than awareness.
Where the pipeline depends on the founder's calendar and the network has been exhausted. The AI SDR gives coverage without a headcount decision.
Teams with an inbound motion that works and no outbound one, where the missing capability is a verified list and a sequence rather than more content.
Organisations where the cost of hiring, training and replacing SDRs exceeds the pipeline they generate, and where a consistent engine is worth more than a variable one.
Referral-dependent businesses that need predictable, repeatable outbound alongside the reputation work — with the CRM included rather than another subscription.
The limits of an outbound engine, and the things we will not do inside one.
Software that researches a lead, drafts the message, sends it across the right channel, handles the reply classification and logs the result — with a person setting the strategy and reviewing what it produces. In our case it is Autocloz, included free rather than billed as an extra tool.
Domain warming before the first cold send, verified business addresses only, volume discipline with per-mailbox daily caps, sender rotation weighted by mailbox health, and a compliance gate that runs six checks before every single touch with no override.
The sequence ends immediately, and the opt-out is written as a wildcard do-not-contact entry, so it closes email, LinkedIn, SMS, calls and WhatsApp for that person at the same moment rather than only the channel they replied on.
No. Autocloz is included free in every engagement — the CRM, the sequencing, the dialer, the unified inbox and the AI SDR. You bring your own mailbox, carrier and model keys, and those vendors bill you directly at no markup.
On qualified meetings and pipeline, with the cost per qualified lead tracked against the channel benchmarks. Emails sent, opens and connection requests are diagnostics, not results.
Outbound produces signal in the first few weeks once lists and domains are ready, and domain warming takes about three weeks before the first cold send. Anyone promising meetings in week one is skipping the warming.
Talk to the group and a senior lead scopes it in writing, or go straight to the service's own site and look at it yourself. Neither route commits you to the other.
Name the number you need to hit. A senior lead replies within one business day and a costed plan follows within three working days.
Gigde's lead generation page, plus a free CAC and lifetime-value calculator that runs without an email address.
Everything the group sells around B2B lead generation — the company that delivers it, the nearest siblings, and the full list.