# Appsierra Group > An AI-first group of three operating companies — Appsierra (engineering), Gigde (growth) and Pitch N Hire (hiring) — and thirteen AI-native SaaS products built and run in house. Founded 2015. Delivery from India; clients in the US, UK, UAE and India. Sales: hello@appsierragroup.com · Investor relations: investors@appsierragroup.com ## Operating companies - [Appsierra](https://www.appsierra.com): AI-first digital engineering: quality engineering, cloud, DevOps, data and AI/ML, with a named senior engineer accountable for every release. - [Gigde](https://www.gigde.com): AI growth: SEO, GEO, content, paid, email and influencer marketing, run on products the group builds itself. - [Pitch N Hire](https://www.pitchnhire.com): Hiring infrastructure on one candidate record: ATS, HRMS, VMS, Intuvos, e-signature and Onjob.io, plus permanent, contract and executive search. ## Pages - [Home](https://www.appsierragroup.com/): Engineering that ships the product, growth that fills the pipeline, hiring that staffs the result. Three companies, thirteen AI-native products, no handoff. - [About](https://www.appsierragroup.com/about): A product company that also runs delivery: thirteen SaaS products across recruitment, HR, sales and marketing, held to the same standard as client engagements. - [Answers](https://www.appsierragroup.com/answers): Straight answers on scope, pricing, contracts, security and delivery — first sentence first, no funnel. A senior lead replies within one business day. - [Appsierra](https://www.appsierragroup.com/appsierra): AI-first digital engineering: agents generate tests, triage failures and run migrations, and a named senior engineer signs off before it reaches your repo. - [Careers](https://www.appsierragroup.com/careers): Build SaaS products with real users and enterprise programmes with named senior owners. Our hiring runs on our own stack, so feedback is fast and specific. - [Contact](https://www.appsierragroup.com/contact): Name the number you need to hit — pipeline, release date or headcount. A senior lead replies within one business day and a costed plan follows within three. - [Gigde](https://www.appsierragroup.com/gigde): Rank on Google and get cited by AI. SEO, content, ads, email and influencer marketing run on software we built ourselves, on channels you keep owning afterwards. - [Investors](https://www.appsierragroup.com/investors): Eleven years, three P&Ls on uncorrelated demand cycles, one shared delivery bench and thirteen owned products. Materials shared under NDA. - [Pitch N Hire](https://www.appsierragroup.com/pitch-n-hire): One record from applicant to paycheck: eight hiring products on a single candidate record, plus permanent, contract and executive search across four markets. - [Products](https://www.appsierragroup.com/products): Thirteen AI-native SaaS products across two brands, with real users, uptime and roadmaps. Our own growth and hiring run on them, so they are built for load. - [Security](https://www.appsierragroup.com/security): Everything a security review asks for, published up front: controls in force today, work honestly in progress, and a pack legal and InfoSec can start with. - [Services](https://www.appsierragroup.com/services): Twenty-five services across three independent companies sharing one delivery bench and one standard. Take one line or all three — nothing is bundled by force. - [Work](https://www.appsierragroup.com/work): Each engagement names the problem we were handed, the pod we put on it and the number that moved. Only client-approved detail is published here. - [Privacy](https://www.appsierragroup.com/privacy): What this site collects, who reads it and how long it is kept. No advertising pixels, no cross-site trackers, and no data bought about you before you write in. - [Terms](https://www.appsierragroup.com/terms): The site is information, not an offer; a signed agreement governs any work; published figures are evidence of what happened, not a promise about what will. ## Products Each has a page here, and a link to the product's own site. - [Autocloz](https://www.appsierragroup.com/products/autocloz) — Gigde · AI-native CRM: AI-native CRM, five outbound channels. Site: https://autocloz.com - [Growzo](https://www.appsierragroup.com/products/growzo) — Gigde · SEO, GEO and CMS: Inbound, CMS, GEO and SEO on autopilot. Site: https://autocloz.com/growzo - [Afflio](https://www.appsierragroup.com/products/afflio) — Gigde · Affiliate marketplace: Affiliate marketplace for creators. Site: https://autocloz.com/afflio - [Bloom](https://www.appsierragroup.com/products/bloom) — Gigde · Social publishing: Social publishing across 18 networks. Site: https://autocloz.com/bloom - [Palify](https://www.appsierragroup.com/products/palify) — Gigde · Creator network: One link for work, portfolio and career. Site: https://palify.io - [Pitch N Hire ATS](https://www.appsierragroup.com/products/applicant-tracking-system) — Pitch N Hire · Applicant tracking: Sourcing, screening, scheduling, pipeline. Site: https://www.pitchnhire.com/ats - [Pitch N Hire HRMS & Payroll](https://www.appsierragroup.com/products/hrms-payroll) — Pitch N Hire · HRMS and payroll: Offer to onboarded to paid, unbroken. Site: https://www.pitchnhire.com/hrms - [Pitch N Hire VMS](https://www.appsierragroup.com/products/vendor-management-system) — Pitch N Hire · Vendor management: Vendors, rate cards, timesheets, compliance. Site: https://www.pitchnhire.com/vendor-management-system - [Intuvos](https://www.appsierragroup.com/products/intuvos) — Pitch N Hire · AI and proctored interviews: AI and proctored interviews. Site: https://intuvos.com - [E-Sign](https://www.appsierragroup.com/products/e-signature) — Pitch N Hire · Offers and documents: Offers and contracts signed in-flow. Site: https://www.pitchnhire.com - [Onjob.io for candidates](https://www.appsierragroup.com/products/onjob-for-candidates) — Pitch N Hire · For candidates: One profile, matched roles, honest tracking. Site: https://onjob.io/candidates - [Onjob.io for recruiters](https://www.appsierragroup.com/products/onjob-for-recruiters) — Pitch N Hire · For recruiters: Post roles, search the base, run the pipeline. Site: https://onjob.io/recruiters - [Onjob.io for employers](https://www.appsierragroup.com/products/onjob-for-employers) — Pitch N Hire · For employers: Post demand, review submissions, approve. Site: https://onjob.io/clients ## Services - [AI & ML engineering](https://www.appsierragroup.com/services/ai-ml-engineering) — Appsierra · AI & ML engineering: Agentic AI, RAG, fine-tuning and LLMOps. Site: https://www.appsierra.com/services/ai-machine-learning-services - [Quality engineering](https://www.appsierragroup.com/services/quality-engineering) — Appsierra · Quality engineering: AI-accelerated, senior-reviewed automation. Site: https://www.appsierra.com/services/quality-assurance-services - [Test automation](https://www.appsierragroup.com/services/test-automation) — Appsierra · Test automation: Self-healing suites, risk-based regression. Site: https://www.appsierra.com/services/automation-testing - [Cloud & infrastructure](https://www.appsierragroup.com/services/cloud-infrastructure) — Appsierra · Cloud & infrastructure: Migration, FinOps, infrastructure you keep. Site: https://www.appsierra.com/services/cloud-infrastructure-management - [DevOps consulting](https://www.appsierragroup.com/services/devops-consulting) — Appsierra · DevOps consulting: CI/CD, cloud architecture, release engineering. Site: https://www.appsierra.com/services/devops-consulting-services - [Data & analytics](https://www.appsierragroup.com/services/data-analytics) — Appsierra · Data & analytics: Pipelines, warehousing, decision-grade analytics. Site: https://www.appsierra.com/services/data-warehouse-services - [Cloud app development](https://www.appsierragroup.com/services/cloud-app-development) — Appsierra · Cloud app development: Frontend, backend and data in one pod. Site: https://www.appsierra.com/services/cloud-app-development - [Enterprise IT security](https://www.appsierragroup.com/services/enterprise-it-security) — Appsierra · Enterprise IT security: AppSec, compliance and penetration work. Site: https://www.appsierra.com/services/enterprise-it-security-solutions - [Engineering & R&D](https://www.appsierragroup.com/services/engineering-rd) — Appsierra · Engineering & R&D: Embedded, IoT and hardware-in-loop R&D. Site: https://www.appsierra.com/services/engineering-rd-services - [SEO & GEO](https://www.appsierragroup.com/services/seo-geo) — Gigde · SEO & GEO: Ranked on search, cited by AI answer engines. Site: https://www.gigde.com/services/seo-geo - [Content marketing & inbound](https://www.appsierragroup.com/services/content-marketing) — Gigde · Content & inbound: Editorial, a usable CMS, pages that convert. Site: https://www.gigde.com/services/content-inbound - [Digital PR](https://www.appsierragroup.com/services/digital-pr) — Gigde · Digital PR: Earned coverage and the entity signals behind it. Site: https://www.gigde.com/services/seo-geo - [PPC & performance](https://www.appsierragroup.com/services/ppc-performance) — Gigde · PPC & performance: Paid search and social, reallocated on signal. Site: https://www.gigde.com/services/paid-ads - [Influencer marketing](https://www.appsierragroup.com/services/influencer-marketing) — Gigde · Influencer marketing: Creator discovery, vetting and partnerships. Site: https://www.gigde.com/services/influencer-marketing - [Campaign management](https://www.appsierragroup.com/services/campaign-management) — Gigde · Campaign management: Creator campaigns, kickoff to ROI report. Site: https://www.gigde.com/services/influencer-campaign-management - [Social media marketing](https://www.appsierragroup.com/services/social-media-marketing) — Gigde · Social media marketing: Always-on strategy, content and community. Site: https://www.gigde.com/services/social-media - [Graphic & brand design](https://www.appsierragroup.com/services/graphic-brand-design) — Gigde · Graphic & brand design: Identity, campaign creative, channel assets. Site: https://www.gigde.com/services/design - [B2B lead generation](https://www.appsierragroup.com/services/b2b-lead-generation) — Gigde · B2B lead generation: Outbound, inbound and an AI SDR as one engine. Site: https://www.gigde.com/services/lead-generation - [Permanent staffing](https://www.appsierragroup.com/services/permanent-staffing) — Pitch N Hire · Permanent staffing: Full-time hiring, and the payroll after it. Site: https://www.pitchnhire.com/services/permanent-staffing - [Contract staffing](https://www.appsierragroup.com/services/contract-staffing) — Pitch N Hire · Contract staffing: Project and interim hiring, transparently priced. Site: https://www.pitchnhire.com/services/contract-staffing - [Executive search](https://www.appsierragroup.com/services/executive-search) — Pitch N Hire · Executive search: Confidential leadership and C-suite recruitment. Site: https://www.pitchnhire.com/services/executive-search-services - [Professional search](https://www.appsierragroup.com/services/professional-search) — Pitch N Hire · Professional search: Mid-senior specialist and management hiring. Site: https://www.pitchnhire.com/services/professional-search-services - [Background checks](https://www.appsierragroup.com/services/background-checks) — Pitch N Hire · Background checks: Six checks, most cases closed in five days. Site: https://www.pitchnhire.com/services/background-checks - [Cross-border expansion](https://www.appsierragroup.com/services/cross-border-expansion) — Pitch N Hire · Employer of record: Employer of record in India, compliant from day one. Site: https://www.pitchnhire.com/services/employer-of-record-india - [Staff augmentation](https://www.appsierragroup.com/services/staff-augmentation) — Pitch N Hire · Staff augmentation: Senior people inside your team and your rituals. Site: https://www.pitchnhire.com/services/staff-augmentation-services ## Answers ### What is Appsierra Group? An AI-first holding company that owns three independent businesses — Appsierra for engineering, Gigde for growth, Pitch N Hire for hiring — and ships thirteen AI-native SaaS products between them. ### Can I hire one company without the others? Yes. Each company contracts independently and each product works on its own. Take more than one and you get a single commercial relationship with shared reporting — nothing is bundled by force. ### How does the group make money? Product accounts feed the services pipeline and services clients adopt the products, so the same account shows up in more than one line over its life. That is why net revenue retention outruns any single business inside the group. ### Which markets do you cover? Four. The United States on a four-hour Pacific overlap, the United Kingdom on full GMT overlap with GDPR-aligned processing, the UAE with campaign management out of Dubai, and India — both the delivery bench and a domestic market. ### Who owns what we build? You do. Appsierra sells engineering capacity, never software, and the IP position is contractual before anything sensitive changes hands. ### How do you buy? Four models. A dedicated pod of named senior people billed monthly. An outcome program scoped against an agreed target. Placement fees or contract margin. Or a product subscription. No twelve-month discovery phase in any of them. ### How fast can you actually start? Pre-vetted pods are typically productive in about seven days, because every engineer is already evaluated on our own platform. A capability centre is stood up, run and transferred to you inside six months. ### What does it cost? Pricing is per pod and per role seniority, quoted after a scoping call. Most engagements begin with a paid, time-boxed pilot tied to a success metric before anything scales. ### Do I have to commit long term? No. Pods run on a three-month minimum and growth work is a flexible monthly partnership. On a capability centre, the transfer clause is agreed before month one, so you are never locked in to keep your own team. ### How do you de-risk the engagement? Every engineer is pre-vetted, every result is reviewed and signed off by a named senior engineer, and you can start on a paid, time-boxed pilot tied to a metric you choose. ### How is this different from an integrator or a marketplace? We are the accountable middle: senior-led, AI-accelerated pods that own a measurable outcome. Faster and lower-cost than a giant integrator, more vetted and accountable than a freelance marketplace. ### Can you test AI and LLM applications? Yes. Alongside automation, performance and security testing we run AI-native quality engineering: evaluation sets, hallucination and bias checks, safety and adversarial red-teaming, and pipeline evaluation gates. ### Does our data train your models? No. Your data never trains a shared model. AI governance is ISO 42001-aligned and every AI decision carries its evidence for an audit. ### Can you staff more than QA? Yes. Alongside SDETs we staff AI and LLM engineers, backend, frontend deploy, DevOps and data engineers — as single hires or as one pod carrying several tracks. ### What is GEO, and why does it matter? Generative Engine Optimization is structuring content, entities and authority so AI answer engines cite your brand as a source. Buyers now ask assistants before they search, so ranking on Google alone leaves demand on the table. ## For investors ### How does Appsierra Group make money? Three revenue lines, one per operating company. Appsierra sells digital engineering as dedicated senior pods, billed monthly. Gigde sells growth on a retainer against agreed targets, plus product subscriptions. Pitch N Hire earns placement fees, contract margin and subscriptions across eight products and its search services. Each company contracts independently, so a client can buy one line without the other two. ### Are the three P&Ls genuinely independent? Yes — independent P&Ls and independent clients, sharing one delivery bench underneath all three. Engineering, marketing and hiring budgets move on different clocks, so when one demand cycle contracts the other two rarely contract with it. What is shared is the cost base, not the commercial relationship: each company contracts in its own name, and a client of one is not automatically a client of another. ### What are your revenue, margin and growth figures? Shared under NDA. This site does not publish financials, and that is a deliberate position rather than an omission. What exists today, prepared rather than assembled after you ask: audited P&L per entity for three years, revenue split by line monthly, cohort retention and NRR by vintage, bench utilisation and margin by pod, and the cap table including the option pool. ### What is the client concentration? Contract terms, renewal dates and notice periods for the top twenty clients sit in diligence, under NDA. What the site publishes is the shape rather than the percentage: five named enterprise logos — Swiggy, HCLTech, Stax Payments, Contentstack and Rocketium — described as logos that renew rather than churn. The concentration number itself is not published here, and we would rather say so than approximate it. ### What is proprietary here — what does the group own rather than license? Thirteen products, built in-house rather than licensed, and a ten-year applicant archive at Pitch N Hire that competitors cannot mine. The products are also the acquisition channel: product usage acquires buyers at near-zero marginal cost, then hands qualified accounts to services. Gigde runs the group’s own demand generation, so acquisition cost is internal rather than bought. ### What stops a competitor from doing the same? Four structural reasons, and none of them is a feature. Three uncorrelated demand cycles, with independent P&Ls and independent clients over one shared bench. One cost base, so a new service line launches against marginal cost rather than a new organisation. Thirteen owned products acquiring buyers at near-zero marginal cost. And product usage that qualifies accounts before sales ever calls. ### What is available in diligence? Eight documents, prepared and current. Audited P&L per entity for three years; revenue split by line, monthly, with services, placement and subscription tracked apart; cohort retention and NRR by vintage; product usage and conversion across all thirteen products; client concentration for the top twenty with contract terms and notice periods; bench utilisation and margin by pod; the cap table and prior rounds including the option pool; and the growth plan and use of funds on request. ### Is anything assembled only after an investor asks for it? No. The diligence list exists today rather than being assembled after you ask, and the page says so plainly — the list itself is meant to be read as the signal. A mutual NDA is signed first, on the group’s own E-Sign product, and the growth plan and use of funds are the one item shared on request rather than held ready. ### How do I get the investor brief? Tell us who you are and what you invest in. A mutual NDA is signed on our own E-Sign product, and then you get a working session with the operators who run the three companies. What you get is a written plan rather than a pitch deck, and the reply comes within one business day. ### How long has the group been operating? Eleven years, operating rather than pivoting. What that has produced is published as four numbers: three companies with independent P&Ls, thirteen products built in-house, twenty-five services on one shared delivery bench, and eleven years. Every financial figure behind those four is shared under NDA rather than on the page. ### Are you raising, and what would the funds be used for? The growth plan and use of funds are shared on request, once an NDA is in place. That is the only thing this site says on the subject: no raise size, valuation or target is published here. Nothing on this page is an offer — the site is information, and a signed agreement governs anything that follows from it. ## What each page answers Each line is a question this site answers, and the one page that answers it. Written from what the pages say — `tests/queries.spec.ts` checks every question below against the rendered page and fails the build when a page is credited with a subject it does not cover. - [lead] https://www.appsierragroup.com/ Which company can build my product, run my growth and hire my team with no handoff between them? How does Appsierra Group make money across its three businesses? Can I hire one company without the others? How do you buy, and is there a twelve-month discovery phase? We need to hit a pipeline, a release date and a headcount — can one owner map all three? For an investor, what de-risks a group with three P&Ls and one delivery bench? Which markets does the group cover — India, US, UK and UAE? Appsierra Group against point vendors or a global consultancy, on AI in delivery and handoffs? How fast does a senior lead reply, and when does a costed plan follow? - [informational] https://www.appsierragroup.com/about Is Appsierra Group a product company or a delivery company? Who leads Appsierra Group, and how many years has it been operating? How many SaaS products does Appsierra Group own and run? Is Appsierra Group ISO 27001 and ISO 9001 certified? What is the risk-free paid pilot Appsierra Group starts every relationship with? Does Appsierra Group lock clients in, or do documentation, runbooks and IP transfer? Who is the founder and CEO of Appsierra Group? How does the group evaluate every engineer before a client sees a profile? Does the group own its products, or are they licensed? How many delivery entities does Appsierra Group run? - [lead] https://www.appsierragroup.com/answers What does it cost to work with Appsierra Group, and how fast can they start? Do I have to commit long term, or is there a three-month minimum? Who owns what Appsierra builds for us? Does our data train your models? Can you test AI and LLM applications alongside automation and performance testing? What is GEO, and why does it matter when buyers ask an assistant first? How is this different from an integrator or a freelance marketplace? Which markets do you cover, and what overlap do we get? Can you staff more than QA — AI, backend, DevOps and data engineers? - [investor] https://www.appsierragroup.com/investors How does Appsierra Group earn, and what makes a three-company group durable? Does Appsierra Group publish its financials? What is in diligence, and is it prepared before I ask? How does each of the three businesses earn — retainer, placement fee, subscription? What is the client concentration, and which logos are named? Are the three P&Ls independent, and do they share a delivery bench? How do I request the investor brief, and what do I get after the NDA? What stops a competitor from doing the same? Is cohort retention and NRR reported, and at what granularity? - [lead] https://www.appsierragroup.com/security What does a security review get before it has to ask? Is Appsierra Group SOC 2 Type II certified? Where is our data held, and can we pick the region? Does our data train a shared model? Are SSO, SCIM and RBAC included? Who do our IP and our repos belong to? Are you GDPR and India DPDP ready, with a DPA ready to sign? When does the full security pack go out? Is there a transfer clause on a capability centre build? - [lead] https://www.appsierragroup.com/work Which client engagements has Appsierra delivered, and what changed? What did Appsierra do for Swiggy on peak load? What did the QA pod do at HCLTech across 60+ delivery teams? Which industries does Appsierra bring domain testing and audit depth to? Are there written case studies in healthcare, eCommerce and fintech? Will clients take a reference call? What did the pod do for Stax Payments on PCI evidence? How many clients are named, and how many are opened up in full? What did the pod do at Rocketium about manual regression? - [lead] https://www.appsierragroup.com/products Which AI-native SaaS products does the group own and run rather than resell? What does Autocloz do as an AI-native CRM? Which products come from Gigde and which from Pitch N Hire? Can I start on a product and add the team when I need it? What is Growzo, and how does it handle SEO and generative engine optimisation? How many social networks does Bloom publish to? Is this software you own, or software you resell? What does Onjob.io do for candidates, recruiters and employers? What is Intuvos, and what evidence does a proctored interview leave? - [lead] https://www.appsierragroup.com/services Which company runs engineering, growth and hiring services under one owner? What are the twenty-five services, and which of the three companies sell them? What are the four commercial models — dedicated pod, outcome program, placement, subscription? Can we take one line, or must we take all three? How long does it take to get a productive senior pod? Which markets does the delivery bench cover? How is a dedicated pod billed, and is there a minimum? Which of the four models suits hiring, and does it include the ATS and VMS? Is there a twelve-month discovery? - [lead] https://www.appsierragroup.com/appsierra Who does AI-first digital engineering where a named senior engineer signs off before anything reaches our repository? How fast can Appsierra put a vetted senior pod on our work? Can you run our India capability centre and then transfer it to us? What decides what ships — evaluation gates, or a person? Which services does Appsierra run, and how many centres of excellence? Is Appsierra faster and lower-cost than a giant systems integrator? What is Appsierra rated on Clutch? How many months until a capability centre is transferred to our entity? What is AI-native quality engineering at Appsierra? - [lead] https://www.appsierragroup.com/gigde Which growth agency can rank us on Google and get us cited by AI answer engines? What is Generative Engine Optimization, and how do we get cited by ChatGPT? Which growth services does Gigde run — SEO, content, PPC, influencer, social? Is an AI CRM included in every Gigde plan? What is the Gigde Growth OS, and how does demand become revenue? Do we keep the rankings, content and audiences after the work stops? What happens on a free growth plan call with Gigde? How many leads and conversions has Gigde generated for clients? What are the five moves in the Gigde method? - [lead] https://www.appsierragroup.com/pitch-n-hire Which hiring platform runs one record from applicant to paycheck? What are the eight Pitch N Hire products? Does Pitch N Hire run staffing services, not just the platform? What are the commercials on contract staffing — margin or success fee? What does executive search at Pitch N Hire cover? How long do background checks take? Why does one candidate record matter between hiring and HR? How many countries and markets does Pitch N Hire cover? What does Intuvos do in the hiring flow? - [candidate] https://www.appsierragroup.com/careers Why work at Appsierra Group, and how does the hiring process run? How does Appsierra Group hire — application, skill assessment, interview, offer? Which disciplines does Appsierra Group hire for? Can I move between QA and AI engineering, or between services and product? How many days from scope to start? Does every applicant get a decision and a reason? Which markets does Appsierra Group hire in? What if no open role fits? Do engineers work on products or on client programmes? - [lead] https://www.appsierragroup.com/contact How do I get a costed written plan, and how many days does it take? When does a senior lead reply? Do I need a brief written before I contact you? How do I ask for the investor brief? Which markets does the group cover, and what overlap do we get? Is there a drip campaign or a nurture track? What happens next after I send the brief? Can the security pack go out first if procurement needs it? Which track do I pick — engineering, growth, hiring, products or investor info? - [informational] https://www.appsierragroup.com/blog What does Appsierra Group write about — engineering, growth and hiring? What kinds of post get published on the Appsierra Group blog? Who writes the articles? Is anything published on the blog yet? Is there an RSS feed? Where can I read about the services and products instead? Has a client agreed to any claim a post makes about them? - [informational] https://www.appsierragroup.com/privacy What does the Appsierra Group website do with my personal information? Does the site use advertising pixels or cross-site trackers? What does the brief form collect? How long is an enquiry kept? How do I have my record deleted? Who else sees my enquiry, and is it sold or rented? Does personal data move out of the UK or the European Economic Area? What is stored in my browser by the theme switch? How long are server logs kept? - [informational] https://www.appsierragroup.com/terms What terms is the Appsierra Group website published under? Is anything on this site an offer or a quotation? Are the published figures a guarantee of a result? Which law governs use of this website? Can I quote or republish content from this site? Can this site be used to train a commercial model? What is the liability if the site is interrupted or has an error? Does a signed agreement override anything said on this site? Which company do I actually contract with? - [lead] https://www.appsierragroup.com/products/autocloz Which free AI CRM runs outbound across email, LinkedIn, SMS, calls and WhatsApp from one sequence? Is the Autocloz free plan really free, or a trial? Do carrier and AI costs come through Autocloz, or are they billed to me? If someone opts out on SMS, are they still emailed? What does the compliance gate check before every send? Can a teammate send from my connected mailbox? What makes Autocloz different from a sequencer? Does Autocloz integrate with LinkedIn Sales Navigator? What happens to my data if I stop paying? - [lead] https://www.appsierragroup.com/products/growzo Which SEO tool also probes ChatGPT, Perplexity, Claude and Gemini to see whether they cite you? Is Growzo free or paid, and can I self-host it? Which AI engines does Growzo actually probe? Do I have to move my CMS to use Growzo? Does Growzo track Google rankings, or only Brave? What does the AI Brand Score measure? Can I check my llms.txt and the AI crawlers without an account? How much does hosted Growzo cost per month? Does the autopilot start on its own and spend my API budget? - [lead] https://www.appsierragroup.com/products/afflio Which affiliate platform tracks the referrals and actually pays the partners out? Can Afflio pay affiliates outside India? What happens when a customer refunds after the affiliate was paid? Does Afflio support recurring commissions on subscriptions? Is Afflio free for creators? Why is a W-9 or W-8BEN needed before a payout? How do I know sales are not being undercounted? Refunds are common enough that clawback is a real accounting problem — does Afflio net it against future payouts? - [lead] https://www.appsierragroup.com/products/bloom Which social publishing tool posts to eighteen networks from one composer? Which networks does Bloom publish to? Can I see likes and views for what I post? Does Bloom handle video and Reels? Is there a client approval step? What does posting to X actually cost? Do I need a developer app for every network? We run several brands from one workspace and a client has to approve — does that work? - [lead] https://www.appsierragroup.com/products/palify Which free profile carries clips, articles, jobs and a store on one shareable link? Is Palify free, and what do the paid tiers add? Who is Palify for — creators, jobseekers, freelancers or employers? How does Palify connect to an applicant tracking system? Can I sell services and digital products from my profile? Will my Palify profile show up in AI answers? Is Palify an applicant tracking system? My profile is a better argument than my résumé — is that what an employer sees? - [lead] https://www.appsierragroup.com/products/applicant-tracking-system Which applicant tracking system has a genuinely free plan and scoring you can interrogate? Is there a genuinely free applicant tracking system plan? What does the ATS cost per active user? Does the AI make the hiring decision? Where is our candidate data held? Does it integrate with Gmail, Outlook and job boards? Do small businesses actually need an ATS? What does an applicant tracking system not solve? We hire two or three people a year through referrals — do we need one yet? - [lead] https://www.appsierragroup.com/products/hrms-payroll Which HRMS runs Indian statutory payroll on the same record the applicant tracking system hands over? Does it handle Indian statutory payroll — provident fund, ESI, TDS and professional tax? What does the HRMS cost? We already have an ATS — do we need this too? Should we buy every module at once? Can it handle employees in more than one country? Who should own an HRMS rollout internally? We run this on a spreadsheet, a biometric export and a payroll consultant — where do we start? - [lead] https://www.appsierragroup.com/products/vendor-management-system What is a vendor management system, and how does it govern staffing suppliers? How do we make sure two agencies cannot both bill for the same candidate? How are duplicate submissions handled? Can we keep our existing agencies? Do agency submissions mix with our direct applicants? What is the difference between a VMS and an MSP? Should contract workers go through the ATS or the VMS? How do we get our assignment records and rate history out? Suppliers, rate cards and timesheets — which system governs a contingent bench? - [lead] https://www.appsierragroup.com/products/intuvos Which interview platform scores against a scorecard and keeps timestamped evidence behind it? How is an AI interview actually scored? Does the AI make the hiring decision? What does proctored mean here, concretely? What is the difference between async and live interviews? Can we use our own question banks? Do candidates dislike one-way video interviews? We need to screen a large pool without booking a slot for each one — which format does that? - [lead] https://www.appsierragroup.com/products/e-signature How do we get an offer letter signed inside the candidate record rather than in a separate app? Are electronic signatures on these letters valid? Can a candidate accept an offer online? Can we use our own letter formats and templates? What is the difference between revising and withdrawing an offer? Where do the signed documents live? Is E-Sign sold as a standalone product? Employees request a salary certificate or an address proof — does that move into the same flow? - [candidate] https://www.appsierragroup.com/products/onjob-for-candidates Which job app tells me what actually happened to my application? Is Onjob.io actually free for job seekers? What do I have to do before I can apply? How many jobs can I apply to on the free plan? Where do the jobs come from? Can I talk to the recruiter about my application? Can I delete my account and my data? I am running several live processes at once — which application is actually moving? - [lead] https://www.appsierragroup.com/products/onjob-for-recruiters Where can a recruiter post roles free and be paid when a client shortlists? How and when does a recruiter get paid? Do I get paid if the candidate is not hired? Can I see what a role pays me before I work it? What does posting and sourcing cost? Can I bring my team? Do candidates know they are being submitted? I have a network but no budget for a sourcing tool — can I run this at zero cost? - [lead] https://www.appsierragroup.com/products/onjob-for-employers Can I pay a fixed fee per shortlist instead of a percentage of salary to an agency? Do I pay per hire or per shortlist? Is posting a role really free? Who sends me candidates? What arrives with each submission? What does it cost per shortlist? How do I open an employer account? An eight-to-twenty-five per cent placement fee is why we do not use agencies — is there a per-shortlist model instead? - [lead] https://www.appsierragroup.com/services/ai-ml-engineering Who takes an AI demo and makes it a production system that holds up under real traffic and real cost? Who takes an AI demo into production with evaluation gates, guardrails and decisions that are logged? When should we fine-tune rather than use RAG? Which models do you work with? Does our data train your models? How do you keep an agent safe and reliable? How do you control cost and latency in production? What is AI red-teaming? How long to a first agentic release? The demo worked and nothing has reached production — what is actually missing? - [lead] https://www.appsierragroup.com/services/quality-engineering Who can own our release gate rather than just supply testers? How is quality engineering different from QA or testing? What does the free QA health check actually include? Can you test AI and LLM features? How long does a quality audit take? Will you audit code our own team wrote? Would a testing centre of excellence slow our teams down? Our deployments are blocked by manual regression on every release — who owns the release outcome? - [lead] https://www.appsierragroup.com/services/test-automation Who can rescue an automation suite the team has already stopped trusting? How do you stop automated tests becoming flaky? Can you automate an existing application? How do you migrate off a legacy suite? Does AI make automation cheaper? Why do functional tests pass while the UI is visibly broken? Load, stress, soak or spike — which do we need? Our tests fail at random so everyone ignores them — can that be rebuilt in weeks? - [lead] https://www.appsierragroup.com/services/cloud-infrastructure Who will run our cloud estate, cut the bill, and hand the platform back documented? Can platform engineering actually lower our cloud costs? Which cloud providers do you work with? What is FinOps, and how does it relate to the platform? Can you modernise legacy SOAP and file-based interfaces? Where will our data sit? What happens when the engagement ends? Our cloud spend stopped being a managed number — where does the work start? - [lead] https://www.appsierragroup.com/services/devops-consulting Who can build our path from commit to production and then train our team to own it? What does DevOps consulting actually deliver? Which tools do you use? Can you rescue a stalled DevOps implementation? Should we hire a DevOps team or have you run it? How is DevOps different from platform engineering? What will you measure us on? Our DevOps programme started and stopped — can it be recovered rather than restarted from scratch? - [lead] https://www.appsierragroup.com/services/data-analytics Why do two teams report different numbers from the same data? Why do reports disagree between teams, and who owns the data platform underneath? Dimensional modelling or Data Vault? Which warehouse platform should we choose? How do you keep warehouse costs under control? How do you test data quality? What is the difference between business intelligence and predictive analytics? Can we buy this as a subscription rather than a project? A pipeline failed silently and history cannot be reconstructed — where does a data platform engagement start? - [lead] https://www.appsierragroup.com/services/cloud-app-development Who can build the whole product — front end, back end and QA — in one senior pod? Should we build cloud-native or migrate what we have? Is QA included, or billed separately? How fast can we have something usable? Cross-platform or native for mobile? Who owns the code? What happens after launch? What does a custom build cost? Packaged software forces costly workarounds and will not integrate — should we build custom? - [lead] https://www.appsierragroup.com/services/enterprise-it-security Who can run a SOC for us without our funding the headcount and the shift rota? What is managed detection and response, as opposed to monitoring? Can you work alongside our existing security team? Are you SOC 2 certified? How do you decide which vulnerabilities to fix first? Do you help with SOC 2 or ISO 27001 readiness? Where is our data held? We cannot cover monitoring around the clock in house — can you complement our own team? - [lead] https://www.appsierragroup.com/services/engineering-rd Who tests connected devices on a real hardware bench rather than on emulators alone? Do you test on real devices or emulators? How do you handle the sheer variety of IoT hardware? What does IoT security testing cover? Can you take a product from concept through to sustenance? What is a digital twin actually useful for here? Do you work on the factory floor as well as the product? Our product has firmware and sensors in it — who tests the physical failures? - [lead] https://www.appsierragroup.com/services/seo-geo Who can get us ranked on Google and cited by ChatGPT, Perplexity and Gemini? What is the difference between SEO and GEO? How long before we see results? How do you know an AI engine can even reach our site? What is the biggest thing on-page work cannot fix? Which technical factors still matter most? Do programmatic pages risk a penalty? Can you guarantee a ranking or an AI citation? Acquisition stops the moment we pause the budget — which channel compounds instead? - [lead] https://www.appsierragroup.com/services/content-marketing Who builds a content library that ranks on Google and is liftable by an AI answer engine? How is this different from hiring writers? What makes content citable by an AI engine? How many articles a month do we need? Do you need our subject-matter experts? Can you work with our existing CMS? What do you report? The partners who hold the expertise are billable, so it never becomes an asset — what then? - [lead] https://www.appsierragroup.com/services/digital-pr How do we get mentioned in the sources search and AI answer engines already trust? Do mentions have to include a link to count? How many backlinks do we need to rank? Are paid links ever worth the risk? Should we disavow bad links? Can negative coverage hurt our AI visibility? How is this different from our SEO retainer? Our positions sit in the forties and the on-page work is done well — what is the constraint? - [lead] https://www.appsierragroup.com/services/ppc-performance Why is our ad account underperforming — the bids, or the conversion tracking? How do you actually lower cost per lead? Why does the landing page matter more than the bid? What happens when we pause? Is there a minimum budget? Why do your numbers differ from the platform dashboard? How do paid and organic work together? Acquisition costs are rising and we depend on one channel — what do we fix first? - [lead] https://www.appsierragroup.com/services/influencer-marketing How do we vet a creator audience before signing the contract rather than after? How do you spot fake followers? Micro or macro creators? Do you handle contracts and disclosure? Why did our last campaign look flat? What is whitelisting, and why negotiate it early? Who owns the content afterwards? We tried creators once, could not attribute it and stopped — what do we do differently? - [lead] https://www.appsierragroup.com/services/campaign-management How do we run thirty creators to one launch without it turning into email threads? How do you run ten or thirty creators without chaos? How do you sequence the posts? How do you attribute the result? Can you commit to a launch date? Do we keep the content? What happens to creators who underperform? We have the creator relationships but not the capacity to run twenty to a date — who does? - [lead] https://www.appsierragroup.com/services/social-media-marketing Which social platforms should we actually commit to, and which should we skip? Which platforms should we actually be on? Why short-form video specifically? How does organic social turn into revenue? What happens when the algorithm changes? Can we pause for a month? How many platforms can you actually publish to? Our calendar is always slightly behind and production never catches up — is batching the structural answer? - [lead] https://www.appsierragroup.com/services/graphic-brand-design Is this a logo, or a brand system with a signed-off positioning brief behind it? Do we need a rebrand or a refresh? How does design affect revenue? What is actually in a complete brand system? Rebrand or refresh? How do you keep this from being subjective taste? Do you design full websites? What do we get at the end? Every asset is nearly right and nothing matches — is that a rebrand or a refresh? - [lead] https://www.appsierragroup.com/services/b2b-lead-generation Who can run outbound and inbound as one engine with an AI SDR? What is an AI SDR, concretely? How do you protect our domain reputation? What happens when someone asks to stop? Do we have to buy the CRM separately? How is this measured? How long before meetings appear? Hiring, training and replacing SDRs costs more than the pipeline they generate — what else? - [lead] https://www.appsierragroup.com/services/permanent-staffing Who can hire full-time people in India and carry the payroll after they join? What happens after the person joins? How do you vet candidates? What does permanent staffing cost? Where does the talent come from? How is this different from contract staffing? Do you hold any certifications? We want Indian technical talent without standing up local hiring and payroll — who does that? - [lead] https://www.appsierragroup.com/services/contract-staffing What does contract staffing cost, and what is verified before a contractor arrives? What does contract staffing cost? How quickly can someone start? What does the replacement guarantee actually cover? How are contractors verified? Who employs the contractor? Can we convert a contractor to a permanent hire? The work has a start and an end, so a permanent hire is the wrong instrument — what fits? - [lead] https://www.appsierragroup.com/services/executive-search Who runs a confidential, research-led search for a C-suite or VP hire? What is executive search, and when is it worth it? Which roles do you search for? What does an executive search cost? How long does a search take? How is the search kept confidential? How is this different from professional search? The role is not publicly vacant and the incumbent does not know — can the search be confidential? - [lead] https://www.appsierragroup.com/services/professional-search Who searches for Director, senior manager and manager roles rather than the C-suite? What roles does professional search cover? When should we use a search firm rather than advertise? Can you tailor the search to our stage? How is this different from executive search? What performance numbers can you show? Where do candidates end up? The role has stayed open despite reasonable effort — is that the qualified population, or the pay picture? - [lead] https://www.appsierragroup.com/services/background-checks How long does a background check take, and what is verified against the source? How long does a background check take? What is actually checked? What happens if something does not match? Do you check contractors and freelancers? What does it cost? Is consent required? Our contractors have the same access as permanent staff and go unscreened — can you cover them? - [lead] https://www.appsierragroup.com/services/cross-border-expansion Can we employ people in India without setting up an Indian entity? Is it legal to hire in India through an employer of record? How fast can we hire? Do we lose control of the work or our IP? Can you employ people for us outside India? When should we set up our own Indian entity instead? How is this different from staff augmentation? Our engineers are in India and the company is not — what is the missing piece? - [lead] https://www.appsierragroup.com/services/staff-augmentation How do we add senior engineers in India who report to our own managers? How is this different from contract staffing? Who employs the engineers? How quickly can someone start? What does it cost? Can we reduce the team if the roadmap changes? Do we control the hiring decision? The roadmap needs more hands inside the existing team, not a separate vendor — what model is that?